An important part of SEO is the use of images, which may bring in a lot of traffic and leads for a firm. Yes, you read that correctly, however most people are unaware of the benefits of properly optimising an image. It isn’t enough to simply add alt tags to your photographs; there are a number of other considerations you must keep in mind. We’ll walk you through the basics of picture optimization if you’re a beginner. Here, you’ll examine the six most effective methods by the top digital marketing company in India for improving the image’s performance and ranking.
1. Use page-relevant images
You provide the greatest possible reading experience for your audience, make sure to include images that are contextually appropriate. Adding random stock photos on pages that have nothing to do with the content of your website or blog is a bad idea for this reason. Users are more likely to leave a website if the photos are irrelevant, and the website’s bounce rate will rise.
An SEO solution or an in-house graphics designer who can build custom posts according to the page or blog post would be preferable. Website authority will rise and average page retention time will improve as a result. Even if you’re using stock, pexels, or pixabay photos, make sure they’re related to the content on your page.
2. Highest quality images
The quality of the photographs used on a website is highly valued by search engine bots such as Google’s. The user’s experience benefits from better-quality photos. So it’s necessary to use photographs of a higher quality but a smaller size. Many people post high-resolution photographs, yet often fail to properly compress them.
As a result, if you want to improve your search engine optimization, be sure to choose photos that are both unique and informative. It is important to ensure that the text is legible and that it is easy to read without having to download the image.
3. Compress the files
Not enough people use image compression as part of their SEO strategy, which is a shame given how effective it can be. The user’s mobile or desktop devices will take longer to load the resource if the photos are heavy. A sudden increase in the bounce rate might be seen if the page is too long to load. For banner images, make sure that all of the key graphics are compressed and don’t slow down the loading time.
In order to reduce server load and provide a better browsing experience, you may also employ CDN to keep your website running smoothly. Remove any stock photos from your website if you’re utilising a pre-made theme while revamping.
4. Maintain all meta tags
To get your photographs to appear higher in search results, you must ensure that all of the image meta fields are properly optimised. It doesn’t matter if you require an alt tag, an image name, or a caption. The photos need to be understood by both the user and the search engine in order for them to be useful. If the image doesn’t have an alt tag, Google won’t be able to tell what the picture is about.
All image files that are relevant to consumers and search engines can be optimised even if there are some decorative photos on the website. All of this data may be added from the dashboard if you are using a CMS like WordPress or an SEO booster for the Shopify Platform.
5. Organise them well
For both user experience and search engine optimization, image organisation is essential. Images should be arranged in a logical sequence, just like the rest of the content. It enhances the user’s surfing experience and increases the amount of time spent on the page. If everything is done correctly, the website will begin to rank well in search engine results for organic keywords. This is especially important if you’re hosting numerous websites on subdomains and need to keep the overall architecture consistent.
6. Add your watermark
Watermarking photographs is the greatest approach to ensure that most people will give you credit for using them, which will lead to higher rankings. Adding your corporate logo to infographics is an excellent idea. You can verify the original source of the picture even if someone steals it.
You can’t watermark every image, of course, but you should do so whenever you can to establish your authority on the internet. To get more high-quality backlinks, use this simple technique if your image has a lot of useful information and benefits the readers’ life in some way.
These were some of the most effective methods by the best seo agency in India for increasing the visibility of photographs in search results. If you haven’t optimised your images yet, now is the time to do so and improve your search engine ranks.